Throughout my carrier as a freelance writer and an owner of a web development company I have always struggled with one problem. The intrinsic worth of digital content. People in India, where I am from and indeed many other places often discount digital content because of the notion that it less amount of money to create. However does it really matter if the book comes in a paper version or an electronic one? A book at the end of the day is just that–a book! When we look at a traditional book we are looking at a product that takes physical space thus it does need shipping, storing and distributing. However many of the costs that are attached to traditional publishing like author’s fee, marketing and even distribution expenses also apply to e-books.

 However the sad truth is that it is difficult to explain to the buyers that digital products like e-books also cost a pretty penny because of preconceived mindsets. Changing those perceptions can be hard and even a daunting task, but that does not mean there is no money to be made by publishing your own e-book or taking the e-self publishing route. So does it make sense to fight the market or does it make sense to actually meet consumer expectations? The truth is e-books are intangible commodities in some ways and the customers understand that better than publishers or even authors. Readers know that when an e-book rests on their device, it is not theirs to pass on or to lend but it is just a lent copy from the e-book distributor. It makes sense therefore to price e-books reasonably and appreciate the intelligence of your readers. We at work with writers constantly and always guide them towards fair pricing that works for both the reader and the author. While the readers can derive maximum satisfaction from our competitive price points, the authors at always get a fair deal.

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