Can we still rely on Facebook marketing?

On November 2, 2012, in Blog, by Shivdeep

Many authors and publishers, as well as other (small) business owners use Facebook as part of their Internet Presence and Marketing Strategy. Previously, Facebook seemed like a great way to connect with fans and potential customers, without having to invest a lot except time and social aptitude.

If you could convince someone to like your Facebook page, any updates or news you would post on your page, would be visible in their Newsfeed.  This was brilliant, and free. And then Facebook decided to monetise.

Lately, a lot of Page Admins are noticing drastic decreases in traffic from Facebook, and the reason for that is that fewer people get to see your page updates. You may be wondering ; “But I’ve actually increased my number of likes on Facebook recently, howcome fewer people are getting my updates?”. That may be so, but Facebook has stopped showing your posts to everyone who liked your page. According to the latest statistics, posts from Facebook pages are only shown to 16% of people who liked the page.

According to Facebook, the solution is the “Promote” feature, perhaps you’ve come across it when posting on your page. Perhaps you’ve wondered if it’s worth trying out. Well, unless every single thing you used to post would bring in measurable income, no. – it’s not worth it at all!

If you have a marketing budget currently, and spend on things like Google Adwords for example, you’ll be used to the idea of paying for traffic. But with Facebook, you don’t pay when someone visits your site or buys your product. You simply pay for the chance of being seen by someone in their Newsfeed, even if that person doesn’t even bother to read your post.

Understandably this change has gotten a lot of small business owners, authors and publishers riled up. No longer can you rely on Facebook for free social media marketing. It’s time perhaps to give Google + another chance, or focus your marketing efforts on Twitter and other outlets such as Tumblr or Pinterest.

If you’re determined to keep making use of the following you’ve built up on Facebook, currently there are means of getting around the problem – stop using Facebook pages and instead create a Group and try to get your following to join. Alternatively, if you’re an author rather than running a business and you’re looking to connect with fans, use your personal Facebook Profile instead. Either encourage your fans to friend you, or subscribe to any public updates you post. It’s uncertain though whether these workarounds will continue to be effective, or if it’s time to write off Facebook alltogether.



Tagged with:  

Brilliant news for Indian Kindle Publishers!

On September 19, 2012, in Blog, by Laura

After the recent announcement that Kindle Direct Publishing has launched in India, yesterday there was even more good news for Indian Ebook publishers! Amazon has included Indian Ebook sales in the list of markets that qualify for 70% royalty, subject to some extra requirements.

If you’re familiar with selling on Amazon Kindle, you will already know that there are two levels of royalty depending on the circumstances of the sale. In simple terms: books priced below $2.99 will earn you 35% royalty. Books priced higher than that AND sold in a select number of countries could earn you 70% royalty.

The countries that qualify for this used to be only :

• Andorra
• Austria
• Belgium
• Canada
• France
• Great Britain
• Guernsey
• Germany
• Italy
• Isle of Man
• Jersey
• Lichtenstein
• Luxembourg
• Monaco
• San Marino
• Switzerland
• Spain
• United States
• Vatican City

But now India has been added to the list provided you have enrolled the book in KDP Select (meaning you’ve agreed to only sell your book via Amazon Kindle, and none of the other ebook marketplaces). Although this isn’t a perfect arrangement because not everyone wishes to opt for KDP Select, it is still a step up from how the situation used to be. Add that to the recent launch of KDP India (meaning you can set pricing as well as receive royalty payments in INR if you wish), it is a promising move in the right direction.

Ebooks are becoming bigger business all the time and it is very encouraging to see Amazon take the lead in recognising India as an emerging market when most other Ebook platforms don’t acknowledge it at all.

Tagged with:  

Why won’t they pay for my e-book?

On August 7, 2012, in Blog, by Shivdeep

Throughout my carrier as a freelance writer and an owner of a web development company I have always struggled with one problem. The intrinsic worth of digital content. People in India, where I am from and indeed many other places often discount digital content because of the notion that it less amount of money to create. However does it really matter if the book comes in a paper version or an electronic one? A book at the end of the day is just that–a book! When we look at a traditional book we are looking at a product that takes physical space thus it does need shipping, storing and distributing. However many of the costs that are attached to traditional publishing like author’s fee, marketing and even distribution expenses also apply to e-books.

 However the sad truth is that it is difficult to explain to the buyers that digital products like e-books also cost a pretty penny because of preconceived mindsets. Changing those perceptions can be hard and even a daunting task, but that does not mean there is no money to be made by publishing your own e-book or taking the e-self publishing route. So does it make sense to fight the market or does it make sense to actually meet consumer expectations? The truth is e-books are intangible commodities in some ways and the customers understand that better than publishers or even authors. Readers know that when an e-book rests on their device, it is not theirs to pass on or to lend but it is just a lent copy from the e-book distributor. It makes sense therefore to price e-books reasonably and appreciate the intelligence of your readers. We at writehit.com work with writers constantly and always guide them towards fair pricing that works for both the reader and the author. While the readers can derive maximum satisfaction from our competitive price points, the authors at writehit.com always get a fair deal.

Tagged with:  

Google Books Publisher program

On July 18, 2012, in News, by Laura

Google BooksAt WriteHit.com, we are always aiming to expand the platforms through which our own and our clients’ ebooks are distributed. That is why recently we decided to sign up for the Google Books Publisher program.

Google Books is basically a search engine for books. You submit your book to Google, and they make (a sample of) it available online that can be searched by the Google search engine. So if someone is searching for a topic covered within your book, they might come across it and choose to buy it on various websites where it is up for sale.

Currently Google still holds the vast majority of the search market share. Android phones have also become extremely popular by now which normally allow access to the Google Play store. Within the UK, I’ve noticed that Google Play is now selling books as well. This seems like a brilliant opportunity for WriteHit and our clients to jump into!

According to the help available online, Google Books publishers can make their ebooks available for sale through Google Play as well.

Initially there were some issues signing up, but our account is now live so expect to see excerpts of our ebooks appearing on Google Books as soon as they are published!

For anyone attempting the same thing and running into persistent error messages ; Google have advised me that sign up for Google Books as a publisher is currently working properly with a Google account that does NOT have a linked Adsense or Adwords account. So if your Google account has Adwords or Adsense already linked to it, it might be worth using a different one for Google Books or creating a new one especially for it.

Tagged with: